Case study 01 — Nova Security

Security you
can actually
find.

A 20-year-old, NSI-approved security firm hiding behind a website stuck in 2019. We rebuilt it — fast, modern, built to convert — and more than doubled its SEO score, 34 → 84.

← Back to our work
The transformation

From dated to distinctive.

Drag the handle. Same business, same 20 years of expertise — finally presented like a company you'd trust with your security.

Nova Security's new Conncept-built homepage — bold hero, reviews and clear calls to action
Nova Security's previous website — a dated 2019-era layout
Before After
Before: nova-security.co.uk — the previous live site After: the new Conncept build
The brief

Strong business. Invisible online.

Twenty years of trust, NSI approval and a 5.0★ rating — hidden behind a website stuck in 2019, scoring a failing 34 / 100. The brief: earn trust in seconds and turn local searchers into booked surveys.

The build

A site that walks visitors to a quote.

01

A homepage that earns trust in one screen.

3D alarm badge, 5.0★ Google rating and a tap-to-call — who Nova is and how to act, all above the fold.

nova-security.co.uk
New Nova Security homepage
02

A guided quote survey, not a blank form.

Four quick taps — what to protect, which system, how soon — build the visitor’s brief and hand Nova a qualified lead.

quote · step 1
What to protect
quote · step 2
Which system
quote · step 3
Tailored recommendation

← Scroll the quote flow →

03

One design language, every page.

Every service and support page shares the same confident system — and the same clear route to a quote.

/cctv
CCTV Systems
/intruder-alarms
Intruder Alarms
/monitoring
Monitoring
/support
Support & Contact

← Scroll to browse pages →

0
/ 100 SEO score
was 34  ·  now 84
Found, not just built

We didn't just redesign it. We made Google notice.

The same independent local-SEO audit was run against the old site and the new build. Every one of the six categories improved — the overall score jumped 50 points, from a failing 34 to a competitive 84.

Old siteNew build
What actually changed

Four problems, fixed.

Problem

Invisible in local search — no location targeting, no schema.

Fix

Location-rich titles and LocalBusiness schema, built to rank.

Problem

Nothing said “trust me” — no badge, no reviews, a 2019 copyright.

Fix

NSI badge, 5.0★ reviews and 20+ years, front and centre.

Problem

Nowhere obvious to convert — phone buried, form on another page.

Fix

Tap-to-call everywhere, plus a guided quote survey.

Problem

Typos in live copy — “Acess Control”, “Sytsems”.

Fix

Clean, correct, location-rich copy on every page.

The outcome

A site built to be found — and to convert.

+50
SEO score gain, 34 → 84 / 100
6/6
Audit categories improved
9
Towns & regions now targeted in copy
5.0★
Google rating surfaced site-wide

Scores are indicative benchmarks from an independent local-SEO audit, July 2026.

Your business next

Want to be found like Nova?

We'll run the same free audit on your current site and show you exactly what's costing you leads — then how we'd fix it.

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